Jaguar I-Pace Concept Car
First Jaguar electric vehicle revealed through a worlds first virtual reality Experience
A world-first, live cross-continent VR product launch transported the audience into a unique virtual world to explore Jaguar’s all-electric I-Pace concept.
Imagination staged the world's first, real-time, multi-user virtual reality car launch during 2016 LA Autoshow.
From bespoke VR hubs in London and Los Angeles, 66 guests were able to simultaneously witness the launch of the concept car. A broadcast studio projected the presenters into the virtual space, and interacted with the guests, live within the VR world to reveal the brand new car.
As executive producer, my role was to ensure the successful delivery of the fully integrated campaign, aligning the creative ambition with technology boundaries to deliver the client and brand ambition to announce a revolutionary product with an equally revolutionary launch.
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VR Hubs
From VR hubs in Los Angeles and London, groups of 66 guests used a network of HTC Vive headsets to put themselves inside the concept car and interactive live with other participants.
Over 300 guests enjoyed the experience throughout the day.
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Live Presenters
Ground-breaking technology enabled live presenter broadcast into the VR world, and guests were able to interact and communicate with the Chief Designer and head of product.
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Mixed Reality PR assets
Several PR assets using live and Virtual environment were created to promote the launch on media channels.
Client: Jaguar Land Rover
Agency: Imagination
Role: Executive Producer
Formats: Experiential, Live broadcast, Mixed reality film, VR, AR, Social